Email marketing is a digital marketing strategy used by thousands of businesses worldwide to create brand recognition, drive sales and build client relationships. Email marketing companies leverage different email service providers (ESPs) to send out automated, personalized marketing emails that contain brand promotions and announcements. Anything from weekly email newsletters and promo alerts to customer survey forms and event invitations can be considered a form of email marketing.
Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales.
Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day.
Traditional marketing methods focus on delivering the same messages to a larger scope of audience and email marketing enables you to send personalized messages, offer discount, and campaigns that are data-driven based on criteria such as customer lifetime value (CLV), regions, and personal events like birthdays.
Email marketing for small business, franchises and multi-location firms is significantly less labor-intensive than traditional marketing. Targeted email marketing allow you to communicate and engage with your ideal market segments (whether it’s a few hundred or a hundred thousand) in a matter of minutes.
A major benefit of email campaign services is that you get to test how your marketing efforts are performing. This offers you valuable insight into what you need to revise in your marketing strategy that translates into driving engagement with your email campaigns.
Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and deployed campaigns. Depending on your goals, we can decode the numbers and translate them to better reach your audiences.
When it comes to generating and converting leads, there isn’t a more powerful digital marketing tactic than email marketing.
Studies show that despite the growth and prominence of mobile messengers and chat applications, nearly 61 percent of consumers prefer facilitated brand interactions via email – and this preference extends across genders and age groups.
The widespread usage and increasing global relevance of email make email marketing more critical than ever before.
When it comes to generating and converting leads, there isn’t a more powerful digital marketing tactic than email marketing.
Studies show that despite the growth and prominence of mobile messengers and chat applications, nearly 61 percent of consumers prefer facilitated brand interactions via email – and this preference extends across genders and age groups.
The widespread usage and increasing global relevance of email make email marketing more critical than ever before.